Problem

The key challenges are as follows:

  • Professional Website that displays their commitment to renewable energy
  • Portfolio of the work they have done
  • Promote the renewable rhetoric in KSA
  • Acquiring new customers through their online presence
  • Scale their business

Solution

 

  • Advertise Ethraa as a renewable solutions provider
  • Acquire customers through marketing efforts
  • Creation of social media handles
  • Creation of email letterhead, email signature and company profile
  • Blogs for engagement with customers
  • A comprehensive marketing plan that covers SEO, SEM and SMM Marketing efforts
Admin Portal

Strategy for On-Page SEO:

  • Optimizing titles
  • Headings
  • URL structure/URLs
  • ALT tags/Images
  • Meta Tags etc.
  • Website navigation structure


Strategy for off-page linking:
  • Business directory submissions
  • Blogging and web 2.0
  • Online PR
  • Blog posting
  • Q & A websites

Admin Portal

Email marketing:

  • Template integration
  • Landing page
  • Split testing
  • Email and progress tracking


Social media marketing:
  • Social Media Asset Profiling and reBranding
  • Promoting company services and various departments
  • Customer support and service
  • Tracking, Following and engaging on Mentions and trends
  • Micro Engagement activities across all platforms